Weird Ideas That Work: How to Build a Creative Company
A breakthrough in management thinking, "weird ideas" can
help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and weird.
- Hire misfits
- Pursue the impractical
- Find happy people and encourage them to fight
- Reward failure but punish inaction
- Forget your own successes
These and other counterintuitive strategies will unlock ideas you never knew you had.
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